#BEST SUBSTACK NEWSLETTERS FREE#
If you’re not super famous, then one of your top goals is growing your audience, and the best way to do that is by constantly creating awesome free content.Ī paid newsletter might get you some recurring revenue, but you won’t be publishing as much free stuff, so your audience growth will be significantly hampered. There are a few reasons why most of you will be better off building a free newsletter, by publishing free content, on your own internet property. Why a free newsletter is better for indie thinkers If this sounds like you, then Substack-or any paid newsletter for that matter-is unlikely to be the right option for you. work that can be great and gain huge audiences, but is not obviously useful). If your main focus is on relatively disinterested truth-seeking domains such as philosophy, science, literature, or personal creative writing of any kind (i.e. Substack is particularly unattractive if your work is like mine-or what I call the indie thinker model. Substack’s specialty is paid newsletters and that’s what they’re going to be developing the product for over time. It is true that Substack lets you build a free newsletter just as well as a paid newsletter, but for reasons I outline below, it’s not the best way to go. In all other cases, you are better off starting a free newsletter through a blog. If neither of these describe you, you probably should not start a Substack. You have authority and expertise on something that’s useful.You already have a sizable audience on some other platform.Substack is a good model for you if you meet at least one of the following two criteria:
If you don’t know, Substack is a platform that makes it quick and easy for authors to launch paid newsletters. After you’ve built an email list through consistently publishing your writing for free, you can monetize in other ways that make more sense for our kind of work and will earn you more money in the long-run.Ī few people have asked me this, and we’ve discussed it a couple times in, so I figured I’d set down my take on this. Especially for people like me, who write and speak mostly about abstract intellectual topics that are not directly useful, writing should be the way you build your audience and not the way you monetize your audience. You should definitely build an email list, but you should do it with a free newsletter you run alongside a website/blog that you own. TLDR: For most of you, no, starting a Substack is not the best way to build a financially sustainable long-term writing project.
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